NAB loses two senior marketers as Sandra de Castro and Kevin Ramsdale both quit

nablogoNational Australia Bank is on the hunt for a new chief marketing officer and a general manager of brand and product marketing following the departures of Sandra de Castro and Kevin Ramsdale.

The bank confirmed the exits, saying both has “recently resigned from our Marketing team”.

“During their time with NAB, both Sandra and Kevin led the award-winning Break-Up campaign, which has had a significant and lasting impact on our business, customers and the industry,” a spokesman said. “NAB wishes both well in the next stage of their careers.”

NAB picked up awards for the Break Up campaign including one from ADMA, then known the Australian Direct Marketing Association.

The key element of the campaign was to create a buzz around the fact NAB was ‘breaking up’ with the other major national banks, without the use of TV advertising.

Ramsdale only took the GM role in January but held a number of other roles at the bank during his five year career, including a 10-month stint as CMO between October 2012 and July 2013.

De Castro joined NAB in October 2009 as EGM strategy and marketing business banking.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.