NAB says sorry for offending country music fans

NAB has removed a radio ad from air after complaints that the spot was offensive to country music fans.

The bank has also apologised to its customers on Facebook and Twitter for the 30-second spot that suggested not everyone likes the country music genre.

‘You can be certain, not everyone likes country music. But we’re certain, no one likes monthly account fees,’ the voiceover says in the ad, which prompted complaints from country music fans in social media.

The ad was part of a series of a number of music-themed executions to promote the fact that NAB does not charge monthly fees.

The advertiser’s decision to remove the ad from air was welcomed by some country fans, but met with bewilderment from others who thought that the bank should have stood by the ad.

Mumbrella understands that other executions are set to launch with the same principle and similar wording, using different genres of music, for example heavy metal. These executions are expected to launch this week.

The agency behind the campaign was Clemenger BBDO Melbourne. Clems denied that the decision to remove the ad was a publicity stunt, a tactic NAB has deployed in the past with its famous ‘Break up’ campaign.

NAB was unavailable for comment.

Robin Hicks


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