NAB reveals the hidden wonders of credit cards with a little help from a random mouse

Screen Shot 2015-11-19 at 10.54.50 AMThe hidden talents people discover by accident has been turned into the theme of NAB’s new campaign for its credit card business.

Clemenger BBDO has created the campaign aiming to shed light on many of the hidden benefits of using credit cards that consumers are often oblivious to.

The launch ad in the campaign focuses on a man startled by a mouse who yelps out and midway through his scream he realises his hidden talent is falsetto singing.

Other ads in the campaign will follow a similar theme with people surprised by what they didn’t know about themselves.

“While most people think of credit cards merely as an easy way to pay for things, NAB’s campaign focuses on the fact that credit cards with added features can actually do a whole lot more,” said Waldin Jones, NAB head of credit cards and personal loans marketing.

The campaign will roll out in stages over the next 12 months showing off the hidden powers of NAB cards.

Simon Canning


Client: NAB

GM NAB Brand & Product Marketing Michael Nearhos

Head of Credit Cards and Personal Loans Marketing: Waldin Jones

Marketing Manager, Cards & Personal Loans: Clodagh Denley

Marketing Consultant, Credit Cards & Personal Loans: Racquel D’Souza

Analyst, Cards & PLs Marketing: Katherine Venus

Consultant, Brand Communications: Andrew Parker

Brand Identity Consultant: Minh Tang

Agency: Clemenger BBDO Melbourne

Creative Chairman: James McGrath

Creative Director: Rohan Lancaster

Creative Director: Darren Pitt

Senior Creative: Jim Robbins

Senior Creative: Luke Thompson

Managing Partner: Lee Simpson

Group Communications Director: Ben Knighton

Senior Account Director: Rhys Arnott

Account Manager: Michelle Grigg

Senior Producer: Karolina Bozajkovska

Senior Planner: Sam Mackisack


Director: Brian Aldrich

Production Company: Finch Company

Producer: Catherine Anderson

Executive Producer: Corey Esse

Post Production: The Butchery (Michael J. Lutman) / The Refinery (Eugene Richards)

Sound: Flagstaff (Paul Le Coutier)


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.