NAB’s breakup project is showing early signs of being a serious contender at the Cannes Lions, with the audacious campaign now shortlisted twice in the Media Lions.
The stunt saw the bank launch a Valentine’s Day media offensive against its rival banks announcing that it was breaking up with them.
Although the category is the Media Lions, the shortlisting has gone to NAB’s creative agency Clemenger BBDO Melbourne rather than its media agency partners Zenith Optimedia and PHD. The campaign has already been shortlisted in the PR Lions.
Another category-redefining campaign has also performed strongly in the media category, with Happy Soldiers’ Tontine dated pillows effort shortlisted twice, adding to its Promo Lions shortlisting.
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Three Drunk Monkeys also had two showings – for Ikea and Telstra. And DDB has two for Tourism Australia and Telstra.
The shortlisted Australian agencies:
New Zealand agencies saw five mentions on the Media Lions shortlist.
