Nadal’s shock Australian Open exit brings 1.075m metro viewers to Nine

A shock exit for world number one Rafael Nadal from the Australian Open brought 1.075m metro viewers to Nine on Wednesday night. Nationally 1.441m viewers tuned in to the match which saw Dominic Thiem take a four set win over the tennis champ.

The game peaked at 1.561m metro viewers and 2.174m national. It was easily the most-watched match of the day, with Stan Wawrinka’s game against Alexander Zverev bringing in 380,000 metro viewers and Anett Kontaveit vs Simona Halep 156,000.

Thiem goes into the semi finals after beating Nadal

Overall, the night coverage drew 1.051m metro viewers and topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s.

The programming beat Seven News to the top slot for the night, 1.022m metro viewers tuned in for the evening news and 864,000 for Nine News. The most-watched entertainment program was Ten’s I’m A Celebrity, Get Me Out Of Here elimination which brought in 782,000 metro viewers. The lead-up episode drew 717,000. The elimination also took second spot in the 25-54 key advertising demo and third spot in the younger two demos.

Seven’s most popular entertainment viewers was Home and Away with 646,000 metro viewers. The second episode of season four of First Dates drew 348,000, a slight drop from Tuesday’s premiere episode which brought in 352,000.

ABC News was the most-watched for the nationally broadcaster, drawing 616,000 metro viewers, followed by 7.30 with 475,000.

Overall the night was another win for Nine. The channel held an audience share of 35.0% and a network share of 41.5%. Ten held 13.1% and 20.0%, Seven 12.6% and 19.5%, ABC 7.5% and 11.8% and SBS 4.1% and 7.3%. 10 Bold was the most popular multi-channel with 5.0%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.