Naked Communications unveils first work for Red Rooster ‘Chicken. Chicken. Chicken.’

Red Rooster is continuing with its ‘Tender Loving Chicken’ positioning in its new spring summer campaign created by recently-appointed creative agency Naked Communications.

It follows on from a campaign created by Red Rooster’s strategic agency Brand Council which was developed before and during the recent creative agency pitch which saw the account shift from 303Lowe Perth to Naked Communications, with Naked now tasked with developing the new direction into the future.

The ad focuses on the brand’s roast chicken product as it aims to highlight how Red Rooster chickens have no added hormones or added MSG. It features the track ‘Ice Cream’ by US experimental rock group Battles, with the track set to be part of the chain’s campaigns for the next 12 months.

Naked Sydney creative director Katie McCarthy said: “Roast chicken is a classic family dinner. Since it’s already a favourite family meal our task was simply to remind Australians that Red Rooster makes the best roast chicken.

“We wanted this work to convey the energy and passion that Red Rooster has for what they do and to build on the rich TLC brand idea. The result is something quirky, maybe a bit unexpected, definitely upbeat and a good sign of things to come. ”

Running until November 22, the campaign spans TV, radio, in-store and digital.

Red Rooster national marketing manager Anna Jones said: “At Red Rooster, we’re going back to what we do best, which is giving Australian families the best roast chicken for the dinner table.

“Food from the Red Rooster kitchen is now seasonal and completely free of artificial colours and flavours so we wanted to inject energy and a sense of whole-some fun into the classic chicken meal with this campaign. The creative execution by Naked Communications has beenabsolutely on point and we couldn’t be happier with our first piece working together.”


Red Rooster

  • National Marketing Manage: Anna Jones
  • National Brand Manager: Sarah Stoker
  • Marketing Executive: Alissa Breit
  • Project Manager: Madeleine Robertson
  • Brand Manager Local Engagement: Brent Nassibian

Naked Communications

  • Creative Director: Katie McCarthy
  • Head of Strategy: Brett Rolfe
  • Creative: Luke Nuto, Ashleigh Wilding, Dan Davison
  • Agency Producer: Wendy Gillies
  • Account Director: Anna Borien
  • Account Manager: Kristie Dagg
  • Account Co-ordinator: Tim Leathart
  • Head of Account Management: Tim Kirby
  • CEO Australia: Carl Ratcliff
  • TV Production: Collider
  • Director: Angus Lee Forbes
  • Producer: Ainslee Wood

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