Naked hires psychologist to help drive consumer insights

Naked Communications has hired the agency’s third psychologist, Brooke Ward, previously a research fellow at Deakin University.  

Brooke Ward

Adam Ferrier, Naked consumer psychologist and founding partner, said: “There isn’t that much insight in this business, lots of stating the bleeding obvious with an enthusiastic power-point presentation – but not much genuine human insight.

“We are obsessed with ensuring we do communications that result in behavioural change, and psychologists learn scientifically validated frameworks that help us not only understand, but predict human behaviour.”

Brooke will be working on a number of clients in Naked’s Melbourne, as well on the agency’s insights products.

She joins Simon Thatcher and Ferrier who are both consumer psychologists.

Cricket Australia recently appointed Naked Melbourne to handle its brand strategy and consumer insights. The work covers at all aspects of cricket in the country and how the various forms of the game are communicated.


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