Naked launches new Adidas range with mirrored tennis court

Naked Communications Melbourne has helped sports giant Adidas with the launch of the new tennis apparel range, Adidas by Stella McCartney Barricade.

In a media event that took place last night female players and Cdidas ambassadors Caroline Wozniacki, Maria Kirilenko and Laura Robson played on a mirrored court 11.4m long, 8.5m wide and 3m high which gave off a kaleidoscopic effect.

The launch aims to mirror the fusion of high end technologies of materials within the pre-existing barricade range mixed with McCartney’s design.

A video of the event was created by production company Colour Me Films and will be pushed out through social and online channels, with PR by ESP and NAC tomorrow. Fashion photographer Astrid Salomon shot the event.

Naked Melbourne was appointed by Adidas to creative and strategic duties in December.

The court was built in a warehouse in West Melbourne.

The players will be wearing the range in the Australian tennis open which starts this week.


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