Naked Rexona ad focuses on All Black rituals
Naked Communications Sydney has launched a new ad for Unilever’s deodorant brand Rexona into the New Zealand market.
Rexona is the official deodorant of the All Blacks.
“Rituals” focuses on the preparation routine of the players before a big game.
The ad was created by Naked in collaboration with independent production company Generator United and Curious Films.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I nearly cried.
Tragic AB fan/emotional wreck after all of this weeks news.
Not sure if it will sell stuff though, needs a horse and a boat.
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Where were the lucky undies?
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nice storytelling around rituals, but shame theyve resorted to the category benefit of ‘confidence’ being the payoff of the ritual…could have been something alot more potent
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Totally with you PkD – have already put in my order to NZ to have some sent over with my Pineapple Lumps and Jetplanes!
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Maybe it’s something in Rexona that makes the All Blacks choke every four years
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I like this.
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Nice spot will do the job nicely. NZ will love it.
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they’ll need to smell nice when they choke at the WC
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Let’s hope that this is the start of many ad campaigns featuring the ABs in the lead up to the World Cup. Clearly the Aussie cricket team’s form suffered from an over commitment to their advertising acting careers in the lead up to the Ashes so you go for your lives bros….
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I thought Naked are supoosed to be some how different? If you cant beat them join them.
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