Naked win Golden Crumpet business
Naked Communications has been appointed to handle the communications strategy for Tip Top ‘s Golden Crumpets.
The announcement:
Naked Communications has been appointed by Tip Top Baking to deliver the communications strategy for the Golden crumpets brand.
Ian Perrin, Managing Director at Naked Communications said: “Naked has worked Tip Top for a few years now on a number of different projects. When we were invited to pitch on the Golden account we introduced the team to our behaviour change thinking and are thrilled to have won the account as a result of this fresh approach.”
Davina McLeod, Marketing Manager at Tip Top said: “We have always been very impressed with Naked’s thinking and are very much looking forward to working with them in this new capacity on the iconic Golden brand.”
The Golden plans will kick off in 2012 with a multi channel campaign developed in conjunction with DDB and Mitchells.
Source: Naked Communications press release
So who resigned the Golden Crumpets Stratetgy / Planning if Naked won it?
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whatever happened to DDB Touch?
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