F.Y.I.

Naked wins AFL project

Comms planning agency Naked has won a project for the Australian Football League.

The announcement:

Naked Communications Melbourne and the AFL are pleased to announce that they are working together on a significant brand strategy project. The two organisations began working together last year, reviewing the AFL brand architecture and visual identities.

In 2012 Naked will be working with the AFL on the next phase of this project. Naked will be working closely with the AFL and AFL Media to bring this project to life.

Andrew Catterall, General Manager – Strategy and Marketing at AFL said “Over the years, we have built up a portfolio of hundreds of brands and programs. It is now time to revisit how all of these relate to the master AFL brand, and see if we can improve how our programs and assets are
represented. We’ve been impressed by Naked’s attitude and work so far, and look forward to the next phase of this assignment”.

Adam Ferrier, Founder of Naked said, “There are very few brands I’d rather work with than the AFL. I’d always wanted to be a professional AFL footballer, but quickly realised I was never going to make it past being a second rate forward pocket for the Swanny Tigers under 9’s. So to be working with this great game at this level is the next best thing.”

The AFL’s relationship with their agency George Patterson Y&R remains unaffected by the appointment.

Source: press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.