Naked’s top creative Simon Veksner departs as agency moves to ‘flat’ structure
Simon Veksner has departed the role as head of ideas at Naked Communications a little over a year after joining the agency.
Veksner
The agency has also relocated its Sydney office to the same office space as fellow Enero-owned agency BMF in Pyrmont.
The exit comes as Naked Communications looks to rebrand itself as a creative agency having previously described itself as a communications agency, with founder Will Collin saying in an opinion piece penned for Mumbrella yesterday “it is a perfect statement of what we do”.
It’s a bugger isn’t it when perception management gets overtaken by reality.
….So a ‘creative agency’ moves in with another ‘creative agency’?
It will help ‘Synergies, back ends, cross fertilisation’.
And which floor will the creative come from? hmmmmmm….
Naked will only be around for a few more ‘moments in time’ given the amount of talented people (and clients) that have gone.
“Naked as a brand has always been a creative agency”
Ideas and solutions come from people, not a logo or the name of a company.
How are you going to be ‘creative’ without any creatives?
What is it that your clients are actually buying?
One of the best in the biz… stupid to lose talent like that.
“resigned”
Carl Ratcliff told Mumbrella Veksner’s departure was just “a moment in time”
– I’m sure Simon likes being referred to simply as a “moment in time”. Love a bit of staff recognition.
“Him moving on in no way reneges from our ability to deliver exceptional creative. Naked as a brand has always been a creative agency, but now we’re just being a bit more honest about what we do.”
– Which implies that you weren’t honest previously about what it was you provided? Ambiguity FTW.
Looks like Naked still doesn’t know what it wants to be. Is “culture” is simply the emperor’s new clothes?
Veksner is talent, and a great ECD. I wonder if Naked even know what they’re losing.
so an agency ‘re-brands’ by moving in with another agency?
some really truly strange decisions coming out of the Enero camp over the past couple of years
Naked’s orderly retreat from the marketing industry is turning into a route. Enero needs to rip the plaster off, not pull it slowly.
Can you see the trend?
When things are not going to plan, rebrand:
Photon to Enero
Naked to Naked creative agency
BMF to ?
Naked gives good creative.
Hi Carl, Enero rebranded ‘The Leading Edge’ as TLE a few years ago – rather questionably. The Leading Edge was a brilliant / pioneering research agency. What does TLE mean?
WOW – what a loss. Simon is the best copywriter I’ve ever worked with. He’s a top bloke too. Big shoes to fill…