Morning Update: Brooks bag contained porn magazine; Surprising Axe Super Bowl ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=bpnLNecZ56A

AdWeek: Chocolate and Peanut Butter Try Couple’s Therapy in Butterfinger’s Racy Super Bowl Campaign

“The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks, will launch Butterfinger Peanut Butter Cups. The Nestlé brand released a teaser on Tuesday showing peanut butter and chocolate going to couple’s therapy in an effort to spice up their boring relationship (a not-so-subtle jab at peanut-butter cup market leader Reese’s). The whole teaser is pretty suggestive, particularly when another couple, cheese and crackers, emerge from the therapist’s office excitedly fondling a giant hard salami. Peanut butter and chocolate, meanwhile, begin to see the possibilities of a more satisfying union themselves by staring at the centerfold of a copy of Exotic Snacking magazine. “The cup is about to get crunchy,” says the tagline.”