Morning Update: Brooks bag contained porn magazine; Surprising Axe Super Bowl ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=bpnLNecZ56A
AdWeek: Chocolate and Peanut Butter Try Couple’s Therapy in Butterfinger’s Racy Super Bowl Campaign
“The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks, will launch Butterfinger Peanut Butter Cups. The Nestlé brand released a teaser on Tuesday showing peanut butter and chocolate going to couple’s therapy in an effort to spice up their boring relationship (a not-so-subtle jab at peanut-butter cup market leader Reese’s). The whole teaser is pretty suggestive, particularly when another couple, cheese and crackers, emerge from the therapist’s office excitedly fondling a giant hard salami. Peanut butter and chocolate, meanwhile, begin to see the possibilities of a more satisfying union themselves by staring at the centerfold of a copy of Exotic Snacking magazine. “The cup is about to get crunchy,” says the tagline.”
The Guardian: Charlie Brooks bag contained Lesbian Lovers magazine, court told
“A pornographic magazine was among the items that Rebekah Brooks’s husband allegedly tried to conceal from police investigating the phone-hacking scandal, the Old Bailey has heard.”
The New York Times: Snowden to Join Board of the Freedom of the Press Foundation
“Edward J. Snowden, the former National Security Agency contractor whose leaks of secret documents set off a national and global debate about government spying, is joining the board of a nonprofit organization co-founded by Daniel Ellsberg, the well-known leaker of the Pentagon Papers during the Vietnam War.”
“Leo Burnett Manila has launched a new campaign for McDonald’s in the Philippines to promote its breakfast menu.
The campaign takes a sombre tone in respect of the devastating impact of Typhoon Haiyan.”
The Guardian: Botox ads banned over ‘beauty treatment’ claims
“The advertising watchdog has launched a crackdown on companies promoting Botox treatments, banning two campaigns and warning the industry to clean up its act.
The Advertising Standards Authority banned internet ad campaigns by health and beauty clinics Dermaskin and HB Health of Knightsbridge, and is using the rulings to highlight what is expected from advertisers pushing treatments including Botox.”
Mashable: Twitter Is Catching Up To Facebook in Ad Targeting
“Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in. “
Journalism.co.uk: Could Google Glass change the face of journalism?
“Wearable technologies have been exciting the technology world for decades, but this year the field is on the verge of becoming a practical, mainstream reality.
Google Glass has had the most hype around it since Google began dropping hints and promotional videos, inspiring tech fanatics with the possibilities that a real-life ‘head-up display’ could bring.”
https://www.youtube.com/watch?v=63b4O_2HCYM
Mashable: Axe Super Bowl Ad Makes an Excellent Point in 60 Seconds
“This Axe ad is not what you’re expecting.
That is, if you were anticipating a scenario in which beautiful, scantily clad women are irrationally attracted to ordinary-looking guys wearing Axe body spray, then you might be in for a surprise.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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