Nando’s Australia teams up with RedFoo to promote loyalty program

November 19, 2013 10:10

Nando’s Australia has teamed up with former LMFAO frontman and X Factor judge, RedFoo to promote its loyalty program PERi-Perks.

https://www.youtube.com/watch?v=0i52hkC5XFY

Perks members are able to enter a competition to win dinner with RedFoo and tickets to an exclusive gig in Melbourne.

The campaign is being promoted on national radio through the Austero Network, across social media, Nando’s Australia website, Austereo and Universal websites and in store through point-of-sale

Nando’s Australia marketing manager, Nicole West said in a statement: “We are thrilled at the opportunity to be working with RedFoo. He is a big fan of our famous flame-grilled PERi-PERi chicken and we are a big fan of his music and infectious personality.”

Last month, Nando’s Australia teamed up with Katy Perry to launch the loyalty program.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

topics Nando's Australia

Comments: 9 Add Comment

Christopher 19 Nov 13

LMAFO (laughing my ass f*ckin off) – because LMFAO was too mainstream.

JR 19 Nov 13

Wow. Watching stuff like this makes me realize that I’m old… and by Old, I mean in my early 30’s

Loki 19 Nov 13

Wow, so instead of training their restaurant staff to offer a card every time someone transacts, they throw money at the problem! Not even going to get into the competition thing, that’s just lazy marketing that’s going to get them one-time only customers (I thought it was a loyalty program!).

Richard 19 Nov 13

I’d like to win just so I could pin him down and stuff chips up his nose.

Just awful 19 Nov 13

When marketing gets advertising mixed up with loyalty.. awful execution of a terrible idea.. And have you tried the app, its peri-peri bad!

JayJay 19 Nov 13

Since when is Nando’s target market under 14 years of age?

Sarah 19 Nov 13

This was produced by KONTENTED. A really awesome small production house in Surry Hills.

http://www.kontented.com

Aussie_Austridge 19 Nov 13

Redfoo wearing a lot more than he was when he hosted the MTV Music Awards…

legoman 20 Nov 13

Wiggle, wiggle, wiggle, wiggle, wiggle, yeah!

Nando’s Australia teams up with RedFoo to promote loyalty program

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