Red Agency’s ‘Most Powerful Arm’ wins PR campaign of the year at Golden Targets
PRIA President Terri Helen Gaynor, with Rachel White and James Wright from Red Agency
A campaign highlighting the challenges of duchenne muscular dystrophy was last night recognised as the public relations campaign of the year at the National Golden Target Awards.
The event, held by the Public Relations Institute of Australia in Adelaide last night, saw the campaign by The Red Agency recognised for its campaign which highlighted the impact of the rare and fatal muscle degenerative disease and asked people to help lobby the government for more government funding. The agency also won the low cost/pro bono category for the campaign.
https://www.youtube.com/watch?v=afR-7F31Tco
Independent public relations agency n2n communications took out the award for PR consultancy of the Year, while Leighton Contractors’ corporate affairs and communication department was recognised as the in house team of the year.
The University of Western Sydney’s Gywenth Howell, who is a senior lecturer in public relations was recognised as the PR educator of the year.
The full list of Golden Target winners:
Government Sponsored Campaigns
Clare Collins, Insight Communications – Don’t Play Renovation Roulette
Public Affairs
Claire O’Rourke, Essential Media Communications –Every Australian Counts Campaign for NDIS – Make it Real
Community Relations
Steve Dangerfield, SA Water – North South Interconnection System Project
Internal/Change Management Communication
Sharon Heaps, Leighton Contractors – Celebrating NAIDOC Week 1-8 July 2012
Consumer Marketing
Raffaele D’Alisa, Saunders & Co PR – Pantene Beautiful Lengths Program
Sustainability & Corporate Social Responsibility
Douglas Pye, Phillips Group – QGC Road Aware
Health Organisations
Michelle Hutton, Edelman –Shaping the Future of Diabetes Management in Australia
Low Cost / Pro Bono
Rachel White, Red Agency –Most Powerful Arm Ever Invented
Emerging PR Professional of the Year
Belinda Newman, PPR
PR Consultancy of the Year
Vanessa Liell, n2n Comms
In-house PR Team of the Year
Eva Ford-Murphy, Leighton Contractors Corporate Affairs and Communication
PR Educator of the Year
Gywenth Howell, University of Western Sydney
Campaign of the Year
Rachel White, Red Agency – Most Powerful Arm Ever Invented
