Nando’s Little Hotties campaign cleared by Ad Standards

Nando’s ‘Little Hotties’ campaign has been reprieved by the Ad Standards Bureau, which threw out complaints that online, radio and outdoor executions were degrading to woman and inappropriately sexual.

The ASB’s verdict comes as a vindication for Nando’s marketing director Kim Russell, who has defended the campaign, calling it “sassy not sexy”.


In the radio ad, a voice over announced: “Tight buns. Great breasts. And oh so saucy! These little hotties have got it all!”, before directing listeners to the website.

One complaint suggested that it was inappropriate to promote Nando’s “soft porn” microsite on national radio “using language that portrays women as sex objects”.

A complaint made against the microsite read: “To get on to lingerie websites you need to declare that you are over 18. This is a low-level pornographic site and should be restricted as such.”

The advertiser insisted that “Tight buns” and “Great breasts” referred to the contents of its mini-burger.

The ASB ruled that although Nando’s “frequently pushes the boundaries to just within the limits of the code of ethics”  in this instance it does not breach the code.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.