Nando’s takes a fair shake of the sauce bottle

Ad agency Sphere has rushed out a topical radio ad based around Kev Rudd’s much-lampooned new catchphrase “Fair shake of the sauce bottle, mate” for client Nando’s.  

“The connection between the PM’s sauce bottle line and Nando’s signature ingredient, Peri-Peri sauce, appeared as obvious territory for the brand to work with,” said Sphere MD Michael Abdul. “We wrote it and recorded it in a day to get it on air while the topic was as fresh as possible.”

Hear the Nando’s ad



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