Napoleon Perdis sponsors Australian Ballet
Make-up artist Napoleon Perdis has signed a three-year deal to sponsor The Australian Ballet.
The announcement:
April 2011. Australia’s leading makeup artist Napoleon Perdis is thrilled to announce his sponsorship of The Australian Ballet. The three-year relationship commences with the performance of the ultimate love story – Shakespeare’s Romeo & Juliet – at the Arts Centre in Melbourne, directed by famed choreographer Graeme Murphy in September. “I’m excited to be working with a company as commanding and awe-inspiring as The Australian Ballet,” says Napoleon.
Artistic Director of The Australian Ballet, David McAllister, said the Napoleon partnership was a beautiful fit for the company. “We’re thrilled that Napoleon will be creating a unique makeup collection especially for our world premiere season of Romeo & Juliet,” he said. “It’s the perfect example of a smart partnership extending beyond the stage and behind the scenes, with our dancers attending master classes with Napoleon’s top makeup artists and really benefitting from
this collaboration.”
What an interesting and potentially powerful association.
It’ll be fascinating to see how Napoleon leverages / activates this to generate business results.