Narellan Pools and Dig deliver ‘You, with a pool’ campaign
Narellan Pools has unveiled ‘You, with a pool’, a major new campaign by Dig that highlights how everyday life becomes better with a pool.
The announcement:
Narellan Pools, one of the region’s largest pool companies, has launched its biggest brand campaign in 15 years. Created with Dig, ‘You, with a pool’ flips between life before and after a pool, showing just how much better everyday moments become when you add a Narellan Pool to the mix.
From families trading screen time for splash time, to couples swapping “meh” weekends for staycations at home, the campaign invites Australians and New Zealanders to picture a better life, one cannonball at a time.
Jacqueline Ling, head of marketing at Narellan Pools said, “Pools are engrained in our outdoor culture & lifestyle. We saw an opportunity to disrupt the category and build awareness & saliency in a very distinctive and ownable way. We are, after all, a category that brings so much fun, joy and happiness to people’s lives.”
Dig’s managing director, Lisa Ramsey, added: “The work is fun, sharp, instantly relatable and universally appealing.”
Launching from 24th August, the campaign will run across TV, BVOD, YouTube, digital, social, radio and OOH in Australia and New Zealand.
Source: Dig
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