Natalie Barr’s first day as Sunrise co-host watched by 248,000 metro viewers
Natalie Barr’s first turn as co-host of Sunrise drew an average of 248,000 metro viewers yesterday morning, and 439,000 with the regions included, well ahead of the 199,000 metro and 297,000 nationally who watched Nine’s rival Today show.
Barr replaced Samantha Armytage, who announced her departure from Seven’s breakfast show at the start of last week. On Thursday, 308,000 metro viewers watched Armytage’s final day on air.
The updated Sunrise team L-R: Mac, Bartholomew, Barr, Koch, and Beretta
In the evening, Married at First Sight led the pack in both metro viewers and the key advertising demographics. 979,000 metro viewers tuned in to watch two new weddings, attended by existing couples from the experiment.
In the same 7:30pm time slot, Ten’s The Amazing Race had 491,000 and Declassified: The Royal Scandal aired on Seven to 246,000, failing to crack the top 20.
Seven’s programming slate has been shaken up this week since it’s new program, Ultimate Tag, has been bumped to multi-channel 7flix after its first week. Last night, Ultimate Tag did not feature in the list of the top 20 multi-channels (#20, ABC Kids show Floogals, had 102,000 metro viewers).
Ultimate Tag hosts Abbey Gelmi and Matt Shirvington
At 9pm, Under Investigation with Liz Hayes, a relatively new show on Nine, secured 530,000 metro viewers. It was up against the ABC’s Four Corners, which late in the day confirmed its episode would focus on an Australian sex slave cult. The program had 453,000 metro viewers, coming in behind the public broadcaster’s 7:30pm and 8pm offerings of 7:30 (617,000) and Australian Story (575,000), but ahead of Media Watch (439,000).
Behind MAFS, various news programming unsurprisingly tussled for the top spots, with Seven News at 6:30 landing on 978,000 metro viewers, Seven News 973,000, Nine News 860,000 and Nine News at 6:30 848,000. A Current Affair was next in line on 689,000 then ABC News on 678,000.
With the help of MAFS, Nine locked in another win with a 33.2% network share, followed by Seven (22.9%), Ten (18.6%), the ABC (17.9%), and SBS (7.4%). ABC TV topped Channel Ten (with a 13.2% share versus 11.2%), but 10Bold’s 4.2% and leadership among the multi-channels boosted Ten’s network standing.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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topics
7:30
Australian Story
Declassified: The Royal Scandal
Four Corners
MAFS
Married at First Sight
Media Watch
Natalie Barr
Nine
Seven
Sunrise
Ten
The Amazing Race
TV ratings
Under Investigation With Liz Hayes
