Natalie Bassingthwaighte fronts drink-driving campaign
Pop stars Natalie Bassingthwaighte and Budjerah are fronting a new campaign aimed at separating drinking from driving, a partnership between the Transport Accident Commission and Victorian music festival Always Live.
The campaign calls on music lovers across Victoria to nominate their favourite designated driver, and share a short story on “how these mates have saved the day by helping to separate drinking from driving.” On offer are $100 rideshare vouchers, and a major prize pack worth $4,000.
Its part of the Keep the Band Together initiative, now in its second year, which aims at deterring so-called “high-priority groups” from drink driving.
Tracey Slatter, CEO of the Transport Accident Commission said: “Many Victorians will be looking forward to spending the warmer months enjoying live music with their friends and loved ones and we want everyone to make it home with fantastic memories.
“Our partnership with Always Live aims to build a culture that values road safety by prioritising safe travel options.”
Always Live is supported by the Victorian Government, through Visit Victoria, and includes 254 local, national and international acts, performing from November 24 to December 10.
Bassingthwaighte performs on November 25 with Christina Aguilera at Flemington Racecourse, while Budjerah will perform at Music in The Park in Mornington on December 9, alongside The Cat Empire, The Veronicas, KAIIT, Pierce Brothers and special guests.
“I’m thrilled to be part of this fantastic initiative to Keep the Band Together with Always Live and TAC,” Bassingthwaighte said.
“Designated drivers, planners, and ridesharers are unsung heroes who ensure our nights are not only enjoyable but safe. Let’s celebrate them!”
To designate your driver, head here.
Got a tip?
Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say