National Basketball League taps KOJO agency for 2024 season
KOJO has been appointed by the NBL for its 2024 season brand and marketing.
Following a competitive tender, the appointment marks the agency’s first with a sports rights holder, building on long-term partnerships.
The agency will be responsible for fan engagement, sports presentation and sports tech innovation, as well as the development of a multi-platform brand strategy, set to launch in September.
General manager of marketing at the NBL, Ben Jenkins, said: “It’s an exciting prospect to be working with KOJO who are experts when it comes to delivering creative strategies that grow brand reach and awareness, deliver on key marketing objectives and provide maximum fan engagement.
“The NBL has experienced incredible year-on-year growth across all key metrics and we are now in a position to elevate this even further for our fans by creating unrivalled experiences at every touchpoint,” Jenkins added.
KOJO Sport’s general manager, Chantella Perera, a four-time WNBL champion, is responsible for leading the team.
Chantella Perera, general manager at KOJO Sport
“We are thrilled to be working with the NBL to increase its presence and profile among Australians in new and exciting ways,” she said.
“Utilising our unrivalled FanX model, our team are experts in engaging fans at every point of the fan journey and driving real commercial outcomes.”
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