National Breast Cancer Foundation engages FutureBrand Australia for new strategy

May 22, 2024 9:07

Australian not-for-profit organisation, the National Breast Cancer Foundation, has partnered with FutureBrand Australia to develop a distinctive and motivating brand strategy in support of the Foundation’s vision of Zero Deaths from breast cancer.

The new brand strategy will inform all future marketing, communications and digital initiatives as one of three foundational strategies – along with research and fundraising – to enable the foundation to realise its Zero Deaths vision.

While the death rate from breast cancer has reduced by over 40% since the National Breast Cancer Foundation’s inception in 1994, there is still more to be done to get Zero Deaths from breast cancer.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.