News

National Disability Insurance Scheme puts those in need at heart of new campaign

The National Disability Insurance Scheme (NDIS) has recruited Loud to launch a state-wide campaign featuring NDIS customers.

NDIS campaign

The campaign includes stories of individuals who have been positively impacted by the insurance scheme.

The long-form video takes a ‘silent observer’ approach, allowing the audience to have an in-depth understanding of how NDIS impacts the lives of those with disabilities.

Featuring Siobhan, a 16-year-old girl suffering from cerebral palsy, The ‘Take Charge of Your Future’ video on Vimeo aims to show the ways in which NDIS give people with disability control over the support they receive.

Throughout the campaign Siobhan’s mum says “now [she] just gets to be mum” and Siobhan says she can do “pretty much whatever [she] wants” from going shopping to going out of town for a few days.

Take Charge of Your Future from NDIS NSW on Vimeo.

Gerry Cyron, Loud’s head of planning and innovation said: “All people – whether they have a disability or not – have dreams, desires and goals. For people with a disability it means living their lives the way they choose.

“For service providers, it means coming up with new solutions to better help their clients achieve their ambitions. For the general public, it means creating a society where all humans are treated equal and are given the same chance to chase their ambitions”.

Stephen Lally, director of NDIS communications for the NSW Government, said recognising the importance of delivering clear and engaging information about joining NDIS is key to their campaign.

“The creative shares stories of real people from different regions, with different disabilities, ages and cultural backgrounds,” she said.

NDIS campaign

NDIS aims to increase the awareness and understanding of how and when people with a disability and their community can access the scheme.

The creative will initially run over three months across digital, social, radio and press channels targeting people with disabilities, their families and Indigenous audiences.

Credits

Loud

  • Gerry Cyron – Head of Planning & Innovation
  • Kiah Barker – Art Director
  • Carolyn Diamond and Janet Evans – Senior Copywriter
  • Gemma Tugby – Group Account Director
  • Laura Tenison – Account Manager
  • Maria Squella – Account Manager
  • Steve Dubé – Head of Production
  • Tom Hartney – Head of Digital

Client

  • Stephen Lally – Communications Director
  • Sally English – Communications Manager

External Partners

  •  Production Company – Flint Sydney
  • Executive Producer – Tim Berriman
  • Producer – Rachel Rider
  • Director/Editor – Alex Feggans
  • Director/Photographer – Toby Dixon
  • Media – UM
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