National Geographic appoints Elie Mansour to newly created position director of consumer products and licensing

National Geographic is investing its licensing and consumer products, with the appointment of Elie Mansour as director of consumer products and licensing.

The announcement:

National Geographic Partners Australia continues to reinvigorate the local business with the hire of Elie Mansour into the newly created position Director of Consumer Products & Licensing Australia. Effective from Monday 15 May 2017, Elie’s role is to foster partnerships to build National Geographic’s retail and licensing business across ANZ.

With a heritage of 129 years to draw from, including a rich archive of photography that can extend to related apparel and outdoor equipment through to consumer experiences, National Geographic Partners is poised and ready to explore new opportunities and brand initiatives.

Elie most recently held the role of Licensing Director at WME-IMG. Previous roles include Head of Consumer Products for BBC Australia, and as well as having worked with Disney, he has extensive experience in Asia and the Middle East. “I’m excited and privileged to be joining such a prestigious and beloved brand that generations have grown up with” said Elie I look forward to working with an exceptional team to grow new and the already growing consumer licensing partnerships, to positioning National Geographic as the premium outdoor and lifestyle brand in Australia.”

This appointment reflects National Geographic Partner’s commitment to expand its international licensing initiatives under the global leadership of Rose Zeegers – a former Mattel executive who was appointed global EVP Consumer Products and Experiences in December 2016. Rosa’s mission is to leverage the unbelievable power and reach of the brand across global consumer product licensing, travel, location-based entertainment and National Geographic Live businesses. Elie will work closely with Iggy Yip, Nat Geo Partners’ Director of Licensing Asia Pacific & Middle East.

ANZ’s Managing Director, Jacqui Feeney said “Elie is a richly entrepreneurial executive who will bring great energy to National Geographic’s ambitions across consumer product licensing and partnerships. National Geographic empowers and enriches the explorer in all of us. Elie has a remit to deliver authentic products and experiences that will help support science, conservation and ultimately more exploration.”

National Geographic Partners launched the “Further” rebrand in October 2016 across Australia and globally. For the first time National Geographic’s world-class media platforms were editorially aligned to be multiplatform and increasingly premium including the channel and programming, the magazine, nationalgeographic.com.au, and all of the company’s social and digital platforms. These evolutions all further build on the expanded joint venture with 21st Century Fox and cements National Geographic’s position as a leader in premium content with an unparalleled global reach.

Source: National Geographic


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