National Heart Foundation, Compare the Market, Bayer and Ahm to speak at Mumbrella’s Health Marketing Summit
The National Heart Foundation’s chief marketing officer, Chris Taylor, alongside industry leaders from Compare the Market, Bayer and Ahm are set to take the stage as Mumbrella’s Health Marketing Summit returns to Sydney on August 22.
Taylor will be joined by the brains behind the award-winning ALS Project Revoice campaign, BWM Dentsu’s ECD, Asheen Naidu, and Hanes Australia’s marketing manager, Andrea Michelle, to discuss how to inject emotion and create connection through creativity in healthcare advertising.
Taylor will join the panel on ‘How to inject emotion and create connection through creativity in healthcare advertising’
The panel will share the ideas behind their brave and award-winning campaigns, including Berlei’s #itouchmyselfproject with Serena Williams and The Heart Foundation’s Serial Killer campaign, and then sit down to discuss how to cut through a sea of sameness in an industry bound with regulation, how brands can harness new and traditional advertising channels and how to get a bold idea over the line.
Also joining the lineup is Compare the Market’s CMO, Jenny Williams.
With significant health reforms coming for health insurers, brands will have to re-imagine their offerings as a new system for categorising hospital products will be introduced. Williams will join the stage to unpack how brands can navigate their way through this substantial transitional period, to both comply with the new reforms, as well as build a better connection with their target market.
Williams will discuss the upcoming health reforms for insurers
Plus, hear from multinational pharmaceutical and life sciences company Bayer and its communications agency WE Buchan as they tackle a changing health narrative.
The session titled ‘Innovation fatigue: The shift towards a wider health narrative’ will address why the traditional health communications model needs to change to better connect with internal and external audiences and build brand reputation and trust, and the best ways to do it.
WE Buchan’s CEO Gemma Hudson and Bayer’s communications manager of brand, digital and consumer health, Lynette Ghanem, will lead the session.
Ghanem and Hudson will present the ‘Innovation fatigue: The shift towards a wider health narrative’ session
Also joining the lineup of industry leaders is Clemenger BBDO Melbourne’s managing director, Simon Lamplough, and Ahm’s head of marketing, Amanda Romeo.
The pair will share an in-depth case study on Ahm’s most recent campaign and brand positioning, The Simple Bit.
Delegates will hear how Ahm harnessed bold simplicity in a complex market and pivoted from the brand’s traditional advertising approach anchored around price, to highlight Ahm’s bold simplicity and customer experience.
The Mumbrella Health Marketing Summit will take place on August 22 in Sydney at the Amora Hotel Jamison. Earlybird tickets are available now.
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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
Amanda Romeo
Andrea Michelle
Asheen Naidu
bayer
BWM Dentsu
Chris Taylor
Compare the Market
Gemma Hudson
health
Health Marketing Summit
Jenny Williams
Lynette Ghanem
National Heart Foundation
Pharmaceutical
Simon Lamplough
We Buchan
diversity is so much more than gender…
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