National Maritime Museum showcases Roman Navy’s attempt to save Pompeii in new ad

The National Maritime Museum is promoting its exhibition on Pompeii with a 3D animation featuring Roman Navy ships approaching the doomed city to attempt to rescue citizens cut in amongst artefacts taken from the ruins.

Created by Sydney-based full service agency, the Certainty Principle, the campaign is the first from the agency who will promote the museum’s three exhibitions this year.

Escape from Pompeii: ‘The Untold Roman Rescue’, aims to bring to life the story of the Roman Navy and their fight to save the citizens of Pompeii.

The campaign was created and animated in 3D.

Matt Daunt, CEO of The Certainty Principle said the “powerful and engaging” campaign reflects “the intensity of the Roman Navy’s evacuation attempt”.

“We’re thrilled that we have been able to help bring this untold story of Pompeii to life. We worked closely with the curators of the exhibition to ensure everything we were creating was in line with the vision of this incredible story.”

A collection of objects from Pompeii and an eight-minute 3D animation of the events that took place in 79AD will make up the exhibition.

The Certainty Principle will also work with the Australian National Maritime Museum on the upcoming Wildlife Photographer of the Year 2017 exhibition which opens on May 31.

‘Escape from Pompeii: The Untold Roman Rescue’ will run across TV, online, print, out of home as well as on the roof of the museum as a projection.


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