National Radio Conference: Media of the Imagination, with executive creative director Patrick Baron

In this session from the 2016 National Radio Conference, Patrick Baron, executive creative director at McCann Melbourne talks about how to keep creativity alive in the world of business and how to communicate a visual message across an audio medium.

In this session… creator of the Vic Rail campaign Dumb Ways to Die, multiple award-winning creative director Patrick Baron discusses his work, the industry and how to keep creativity alive.mc-cann-say-it-straight-say-it-great-sign-pat-baron

Introduced by John Williams, general manager, Eon Broadcasters, this session delves deep into the history and back story of a creative director and how he approaches the challenges of the industry, how he reads and interprets client briefs, how to communicate a visual message across an audio medium, examples of what Pat considers as excellent advertising, and much more.


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