Nationwide Super rebrand with focus on small businesses
Nationwide Super had undertaken a major re-brand, renewing its focus on delivering its services specifically to small business owners and their staff members.
The rebrand, which has been created by The Proverbials and Sticky, coincides with the industry super fund’s 30th birthday.
NSF’s new look is a step-away from its traditional branding and website, shifting to a new font, and away from red and grey colour schemes to shades of blue.
New branding:
And here was I thinking that superannuation funds, while seeking growth and real returns, and were fundamentally risk averse in that pursuit.
And here are this mob changing both the font and the colours in one fell swoop. Positively reckless.