Nature’s Own and The Good Guys sign on to sponsor Nine’s The Block

Nature’s Own and The Good Guys have signed on to sponsor Channel Nine’s home renovation program The Block, as previous sponsors Mitre 10 and NAB continue their sponsorship of the program.

The announcement:

The Block, 2013’s number one program in all target demographics, returns next Monday night with four partners and two sponsors committed to the Fans v Faves series, Nine Entertainment Co. Group Sales & Marketing Director, Peter Wiltshire, announced today.

In announcing the partnerships Mr Wilshire said: “The Block remains the standout vehicle for clients to build their brand. Last year’s Sky High delivered 1.4 million viewers for 56 engaging episodes and whopping 3.2 million for The Winner Announced.”