Now Screen creates influencer-led campaign for Nature’s Organics
Nature’s Organics has recruited influencers to promote its Organic Care product, partnering with publishers, including Mamamia, to distribute the content.
Created and produced by Now Screen, the digital campaign features lifestyle blogger Celeste Rochele and chef Dan Churchill as they travel around Victoria in a VW Combi Van to discover the unique quirks of nature.
The campaign aims to capture the importance of using natural products to protect the environment by communicating messages via the two influencers.
Jack Gauci, brand manager at Nature’s Organics said the new campaign will help consumers “join the dots” between natural products and the power of nature in the news.
“Consumers know that natural products are better for them and better for the environment and they also see the power of nature in the news. But there’s a disconnect where people don’t relate that power back to the products,” Gauci said.
Aaron McLachlan, digital head at Now Screen, said the campaign will give consumers enough information to convince them to switch to natural products.
“The beauty of social is that it allows us to connect with people at a deeper level. Celeste and Dan are the perfect influencers to develop and create this connection for Organic Care, helping solve the wider issue that is stopping people from choosing the more sustainable option at point of sale,” McLachlan added.
The integrated campaign will be led by 16 videos and will be supported by gifs, images and partnerships with publishers, including Mamamia.
The campaign will run on the Organic Care Facebook page, Instagram, online publishers and in gyms with support for additional influencers
Credits
CLIENT
- Nature’s Organics
- Brand: Organic Care
- Brand Manager: Jake Gauci
AGENCY/PRODUCTION
- Now Screen
- Creative/Director: Campbell Walker
- Producer/Strategist: Aaron McLachlan
- Account Manager: Andrea Robertson
- Community Lead: Benedict Kennedy-Cox
- Art Director: Charlotte Ducastel
- Presenter: Celeste Rochele
- Presenter: Dan Churchill
- Director of Photography: Mario Brce
- Production Assistant: Daryl Jones
topics
Aaron McLachlan
Advertising
Campaign
influencers
Jack Gauci
mamamia
Nature's Organics
Now Screen
