Nature’s Own appoints Edelman

Vitamin company Nature’s Own has appointed Edelman as its PR agency.  

The announcement:

Sydney, 10 January 2011: Following a three-way competitive pitch, Edelman has been appointed as the public relations agency of record for Nature’s Own – the largest nutraceutical brand for sanofi-aventis Consumer Healthcare.

The appointment will see Edelman work alongside Nature’s Own creative and media agencies to implement an integrated communications campaign in 2011. The program will have a strong digital and social media component and will also include media relations and trade partner engagement.

Announcing the appointment, Head of Marketing for sanofi-aventis Consumer Healthcare, David Anderson said, “The Edelman team displayed great enthusiasm and a commitment to understanding our brand and communications objectives. The team’s creative thinking and strategic insight, along with their strong cross-practice approach made for a winning pitch.”

Alexandra Kelly, General Manager Sydney, said, “We’re incredibly excited to be adding one of Australia’s most trusted vitamin brands to our portfolio. It’s an exciting brief based on a central communications idea that works across multiple channels including digital. Again it highlights how the nature of work we’re seeing is evolving.”

Source: Edelman press release


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