Nature’s Own partners with Greening Australia in campaign via Publicis Worldwide
Sanofi’s Nature’s Own is showcasing its new partnership with Greening Australia, in a new multi-channel campaign via Publicis Worldwide Australia.
The campaign leverages a new brand platform, ‘for nature, for you’ that emphasises the connection between health and our planet, and demonstrates the brand’s commitment to sustainable practices in the making of their products, packaging and ingredients, and to looking after nature as it does for us.
Created by Publicis Worldwide Australia, Sanofi’s agency of record since 2012, the campaign is targeted towards consumers that are increasingly conscious about what they put in their bodies and what brands are doing for the planet. The TVC will be rolled out across free-to-air, SVOD and BVOD and will be supported by executions across digital, social media and in store activations.
