Nature’s Own partners with Greening Australia in campaign via Publicis Worldwide
Sanofi’s Nature’s Own is showcasing its new partnership with Greening Australia, in a new multi-channel campaign via Publicis Worldwide Australia.
The campaign leverages a new brand platform, ‘for nature, for you’ that emphasises the connection between health and our planet, and demonstrates the brand’s commitment to sustainable practices in the making of their products, packaging and ingredients, and to looking after nature as it does for us.
Created by Publicis Worldwide Australia, Sanofi’s agency of record since 2012, the campaign is targeted towards consumers that are increasingly conscious about what they put in their bodies and what brands are doing for the planet. The TVC will be rolled out across free-to-air, SVOD and BVOD and will be supported by executions across digital, social media and in store activations.
The TVC depicts a man running through a green city scape, as the voice over talks to Nature’s Own’ partnership with Greening Australia, above an uplifting orchestral soundtrack. As the man jogs through the city, plants sprout from the ground and surrounding buildings, representative of Greening Australia’s mission to restore native vegetation to urban spaces.
Michael Duffy, head of category growth hub at Sanofi, said: “Many brands talk about purpose, but when a brand truly embraces it, everything it does becomes meaningful. For Nature’s Own, this campaign is the culmination of hard work, and understanding what is important to us, our consumers, and our communities – including what this means for the way we do business. Sustainability is a commitment to a journey, and while we’ve still got a long way to go, the ‘For Nature. For You.’ campaign is our first opportunity to share our vision, intent and progress with our consumers.”
Ryan Petie, Publicis Worldwide executive creative director said: “Nature’s Own has something true to say about their sustainability path. They’ve invested in all the right things; from packaging changes to sustainable power in their factories – and now this partnership with Greening Australia. Our hope is that it inspires Australians to support brands that are not taking our nature for granted but nurturing it”.
Paul Della Libera, director of nature in cities & great southern landscapes for Greening Australia, added: “As we all strive for happy, healthy and connected lives, the link between human and environmental health has never been more apparent. We need to act on environmental challenges and our partnership with Nature’s Own is helping us to restore natural ecosystems – increasing vital habitat for wildlife and building cool, green corridors where people can reconnect to nature and each other.”
Agency credits:
Sanofi
Michael Duffy, Head of Category Growth
Mark Ho, Category Lead Wellness
Kelly Brightwell, Senior Brand Manager Nature’s Own
Brodie Elliott, Brand Manager
Publicis Worldwide Australia
Ryan Petie, Executive Creative Director
Ian De Raat, Associate Creative Director Art
Christian McKechnie, Associate Creative Director Copy
Emilie Almond, Group Account Director
Fraser Coss, Account Director
Vicki Lee, Director of Broadcast & Content
Chris Moore, Senior Producer
Media – Foundation
Liz Wigmore, General Manager
Arum Nixon, Head of Strategy
Annkathrin Nohns, Connections Director
Tom Corne, Digital Manager
Ana Suarez Pedroso, Investment Director
Production – Zoom Film & TV
Director – Mark Toia
Producer – Keri Grant
Audio Production – Ross Batten (Rosco Audio)
Casting – Ben Parkinson
Music Composition – Zane Adams
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topics
Foundation Media
Greening Australia
Michael Duffy
Nature's Own
Paul Della Libera
Publicis Worldwide Australia
Ryan Petie
Sanofi
Zoom Film and TV
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