Nature’s Way celebrates children’s achievements in latest campaign
Nature’s Way has promoted its Kids Smart multivitamin product by celebrating the everyday achievements of children.
Created by Wavemaker and Storyful, two 30 second videos which will be hosted online feature children kicking goals, solving a Rubik’s cube and performing magic tricks.
The different videos collated in the campaign are pulled from a series of online videos.
Shivani Maharaj, head of innovation and partnership at Wavemaker, said in a statement: “Brands in this category have a history of focusing on the functionality of the product while communicating in a rational way.
“It was clear that an emotional connection was required instead and what better way to achieve that than by tapping into the incredible achievements of real kids.”
Mary Buchan, marketing manager at Nature’s Way, said: “Working with Wavemaker and Storyful, we have found an authentic and emotive way to demonstrate the role supplements play in the lives of little people with big ambitions.”
Linkedin