NBA star LeBron James stars in new campaign for Sprite

September 19, 2019 10:26

NBA legend LeBron James has starred in the new campaign for Sprite.

In the ad James declares he’s not going to tell you to drink a Sprite, no matter the predicament you find yourself in, and despite his cue card for the campaign insisting he delivers the line.

Instead, he is going to ask ‘Wanna Sprite?’

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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3 COMMENTS

It's not really new though is it? 19 Sep 19

It’s an old superbowl ad – cut to 30″…
https://www.youtube.com/watch?v=UirBEXCQlIY

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Uncle Sam 19 Sep 19

Why does every single ad in the states use that same breaking the fourth wall / ironic use of hard-sell dialogue / we all know this is an ad type execution? It’s actually insane how many consumer brands use this over there. Watching US sport drives me insane watching them over and over in the breaks.

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Archy 28 Dec 19

I wonder if they did any research on his recognition and credibility in Australia? I certainly had no idea who he was from the ads. I suspect that it might have been far more cost-effective to do the ad with an anonymous actor.

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