NBA star LeBron James stars in new campaign for Sprite

NBA legend LeBron James has starred in the new campaign for Sprite.

In the ad James declares he’s not going to tell you to drink a Sprite, no matter the predicament you find yourself in, and despite his cue card for the campaign insisting he delivers the line. 

Instead, he is going to ask ‘Wanna Sprite?’

The campaign seeks to encourage fans to “stay true to their love of the brand when they are looking for a hit of refreshment”.

Wieden and Kennedy out of the US and Ogilvy in Australia were behind the new campaign.

Sprite brand manager, Charlotte McCrudden, said she was excited to bring the campaign to Australia.

“LeBron James is global super star and we are very excited to be able to premiere our ‘Wanna Sprite?’ spot here in Australia for the first time,” she said.

“With summer just around the corner, we have timed the launch in Australia with the aim of keeping Sprite top of mind for consumers when they are looking for a great tasting hit of lemon-lime refreshment over the hotter months.”

The campaign is set to run across television, cinema, online video and social media until the end of the year.


UM: Media
Wieden + Kennedy (US) with Ogilvy (Australia): Creative
OGB: Social Media


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