NBN has launched a new ad entitled “Silent Reunion” showing two hearing impaired friends reconnecting after years apart.
Created by BWM Dentsu the ad shows the pair, in a tearful reunion, retelling old stories, before pulling away to reveal that they are speaking through sign language via the internet.
The ad was shot by Finch director Nic Finlayson with BWM Dentsu and NBN consulting with Deaf Services Queensland to ensure the story was a true representation of the relationship between the two women.
Steve Hannan, national manager, media and advertising NBN, said, in a statement: “The nbnTM network is for all Australians. Part of our commitment to delivering this campaign was to ensure we showcase how the network is impacting many of our underrepresented communities.
“Through this collaboration with Deaf Services Queensland, we were able to learn first-hand of the bond between the two women. Being able to bring this to life in a genuine and real way was immensely rewarding.”
Asheen Naidu, executive creative director, BWM Dentsu, said: “The campaign dramatises the quality of video calling by demonstrating its use between two friends reconnecting via video call.
“The narrative is a great articulation of the flexibility that technology brings, and has allowed us to show another side of what being connected to the NBN network looks like.”
The campaign will be seen on TV, online video, OOH press and digital in selected markets from July 31.
Executive General Manager, Marketing and Community Affairs nbnTM: Kent Heffernan
National Manager, Media and Advertising nbnTM: Steve Hannan
Senior Marketing Manager, National nbnTM: Kerrie Jones
Creative Agency: BWM Dentsu
Chief Creative Officer: Rob Belgiovane
Executive Creative Director/Writer: Asheen Naidu
Creative Group Head/Writer: Denny Handlin
Creative Group Head/Art Director: Jon Foye
Executive Planning Director: Megan Hales
Client Service Director: Brent Kerby
Senior Account Director: Andrew Henderson
Head of Onscreen: Margot Fitzpatrick
Production Company: Finch
Director: Nic Finlayson
Producer: Julianne Shelton
Post Production: The Butchery / The Refinery