Ne-Lo expands strategic partnership with Altius Group

Independent agency Ne-Lo has confirmed the next phase of its partnership with Altius Group, extending its work to include a creative campaign and refresh of a sub-brand.

The announcement:

Sydney and Melbourne based independent agency, Ne-Lo, has confirmed the next phase of their ongoing partnership with the ambitious Altius Group – the Australian leader in end-to-end corporate health, wellbeing and safety solutions. This marks the continuation of a strategic relationship that has, to date, included a portfolio-wide brand architecture project, a refresh of the group’s main brand, Altius, and a new Altius website.

The latest focus includes a creative campaign platform for direct-to-employer health, wellbeing, and safety provider Altius, and a refresh of another group sub-brand, LifeFirst, a premium proactive and preventative healthcare provider for executive leaders.

“We’re incredibly excited to embark on the next stage of our strategic partnership with Ne-Lo” said Altius Group head of brand, marketing, and communication, Nicole Williams “having direct access to their senior team of creative and strategic experts – so they can move at our pace and match our ambition – has been a gamechanger for us”.

The ongoing partnership relationship with Altius Group is inline with the majority of Ne-Lo’s growth since the launch of their Anatomy of Marketing methodology in 2023 says CEO Ross Hastings “we’re incredibly excited to be continuing our work with Altius Group. Genuine partnerships like this – based on trusted relationships – are where we have the most fun, are able to do our best work and can support the type of effective company-wide change that we get our genuine feeling of purpose from”.

Angela Elliott, CEO at Altius Group, added: “Having an agency like Ne-Lo has proven incredibly valuable as CEO – knowing that they’re applying their thinking across our organisation, considering multiple stakeholders, and are able to adapt effectively to our business objectives gives me real peace of mind”.

This new partnership comes after a significant period of growth for Ne-Lo based on an ever growing roster of mid-market companies across Australia, Europe, and UK.

Source: Mills and Co