From near-miss to fatality, Victorian drivers warned to ‘Rethink Speed’ in new TAC campaign

Speeding has consequences, no matter how fast you’re travelling. That’s the message driving the The Transport Accident Commission’s (TAC) new ‘Rethink Speed’ campaign.

The campaign is part of Victoria’s road safety strategy Towards Zero which aims to reduce road trauma throughout state.

The video features a series of collisions recorded at different speeds that highlight how serious car accidents can happen at any speed.

The first collision shows an interaction between a motorist and a cyclist with the car moving at a lower speed which results in a potential collision with the cyclist being prevented.

As the speeds increases, so does the severity of the accidents, eventually proving fatal to the bicycle rider.

Joe Calafiore, CEO at TAC said: “This campaign has a message for all of us – that we need to be mindful of our surroundings and the conditions when choosing our travel speeds. As drivers and riders we can’t control everything on our roads and we can’t stop the unexpected, but we can control the speeds we travel at.”

The tagline ‘Every Speed Has a Consequence’, aims to shift focus away from illegal speeding limits to speeds that are appropriate for conditions.

“Speed limits don’t determine the speed we should be travelling at. They set the maximum speed we are allowed to travel at, and in reality it won’t be safe at all times and in all conditions,” Calafiore added.

“The speed you are travelling can be the difference between a fright and a fatality.”

The campaign will roll out via TV, outdoor, websites, radio and social media.


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