Nearmap gives workers time for hobbies in first ad via The Monkeys
Technology firm Nearmap has released its first Australian above-the-line campaign via The Monkeys, part of Accenture Interactive.
‘The Savant’ campaign promotes Nearmap’s ability to save time when it comes to finding data about locations.
In the 45-second spot, an employee is shown making a recorder out of a carrot when her boss asks her for information on a site. The employee then immediately lists extensive information on the site in question, including a stain that looks like Che Guevara thank to Nearmap. The manager then leaves her, allowing the employee to play her carrot recorder.
The Monkeys’ creative director Thomas Marcusson said: “Based and founded in Australia, Nearmap provides much more than aerial maps, and uses its very own patented camera systems, processing software and geospatial tools.
“‘The Savant’ TV spots show that humour can be really effective in B2B, striking a note in a field normally dominated by more sober content.”
Nearmap chief customer and marketing officer Harvey Sanchez added: “Nearmap has been the secret-sauce for many businesses across Australia, New Zealand and North America for more than a decade.
“The pandemic is pushing people to look for tools that help them navigate and cope with a world that is changing in hugely challenging ways. Regardless of what’s happening in the world, companies can depend on Nearmap to deliver data and detail at a scale that has never been provided before. In the first above-the-line campaign from Nearmap, developed with The Monkeys, we hope to deliver that message in a relatable and fun way.”
The campaign will be on TV, social and digital.
Nearmap is a platform that provides businesses with intelligent aerial maps and geospatial data that cover more than 90% of the Australian population.
Other recent work by The Monkeys includes campaigns for Mood Tea, NRMA Insurance and Telstra.
Credits:
Client: Nearmap
Chief Customer and Marketing Officer: Harvey Sanchez
VP Global Brand & Digital Growth: Silvia Arrigoni
Global Head of Brand and Content: Claudine Pache
Creative Agency: The Monkeys, part of Accenture Interactive
Group Chief Creative Officer & Cofounder: Scott Nowell
Creative Director: Thomas Marcusson
Art Director: Emmalie Narathipakorn
Copywriter: Seamus McAlary
Group CEO: Mark Green
Managing Director: Matt Michael
Group Business Director: Topher Jones
Senior Business Director: Natasha Delin
Business Executive: Alex Young
Business Strategy Director: Kit Lansdell
Head of Production: Penny Brown
Producer: Cathryn Cooper
Production Company: Rabbit
Director: Owen Trevor
DOP: Pete Eastgate
Executive Producers: Alex Hay & Lucas Jenner
Associate Executive Producer: Marcus Butler
Producer: Morgan Hind
Edit House: The Editors
Editor: Ryan Boucher
Post Producers: Rita Gagliardi & Grace Rouvray
Post Production:
Grade and Online: Matt Fezz
Casting Director: Danny Long
Sound Studio: Song Zu
Sound Designer: Simon Kane
Executive Producer: Katrina Aquilia
Media: Initiative
