News

Nectr calls on Australians to make the switch to greener energy via Mr Wolf

Renewable energy focused company Nectr has launched a multi channel campaign via Mr Wolf.

The campaign positions Nectr as the greener, cleaner future of energy creating a ‘buzz’ in the energy market.

Featuring one of the best known victims of climate change, bees, the TVC shows the creatures ‘buzzing’ away from whatever they were doing to join a movement for change.

A relatively new competitor in the energy market, having launched in early 2020, the campaign differentiates Nectr as the clean alternative to providers, telling Australians to ‘move away from the big energy polluters’.

“We want all Australians to have confidence in the future of their energy, and Nectr is playing our part in only offering cleaner, affordable renewable energy,” said Karren Challoner‑Miles​, chief marketing officer at Nectr.

“Australians want uncomplicated energy, that is good for their wallet as well as the planet. Nectr’s brand campaign is a call to action for customers to make the switch to make a difference.”

Michael Stevenson, managing partner, Mr Wolf said, “Nectr is serious about improving energy in this country and taking on the current inaction of the energy market. It’s exciting to be part of a campaign that highlights the authenticity of Nectr’s vision for the future of energy in Australia.”

The campaign was rolled out on the 7th of March in NSW, SE QLD and ACT with campaign executions across TVC, social, digital and point of sale.

Credits

Client: Nectr
Managing Director Andrew Butler
Cmo Karren Challoner-Miles
Brand & Comms Manager Louisa Sumagui

Agency: Mr Wolf
Managing Partner Strategy Tony Singleton
Managing Partner Michael Stevenson
Creative Director Joe Van Trump
Snr Art Director Kelli Anderson
Digital Creative Nitin Mistry
Digital Production Jenna Cunningham
Producer Tanja Perl

Production: Orinoco Films
Director Nick Robertson
Producer / 1st Ad Johny Greally
Dop Ben Shirley
Editor Danny Tait
Post Russell Masters
Sound We Love Jam:
Andrew Stevenson & Hylton Mowday
Photographer Sean Izzard

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