Neil Lawrence’s most notable ads

kevin07 campaign slogan

As the industry mourns the passing of Neil Lawrence we look back at some of his most memorable work.

In a decades long career Neil Lawrence spanned the divide from ad man to political and social campaigner, touching many lives along the way.

As well as campaigns he was also an expert brand strategist, creating Kevin Rudd’s memorable 2007 election campaign slogan ‘Kevin07’, Fairfax’s tagline ‘Independent Always’ and developing the Foxtel name. 

As the industry marks the passing of a luminary we present just a few of his most memorable campaigns from a distinguished career.

Kevin 07:

Kevin 07

Kevin 07 1

2009 Queensland State Election 

Anna Bligh campaign


2014 South Australian Election Campaign

Jay Weatherill

Qantas ‘Feels Like Home’



Mining Tax campaign: This Is Our Story

This Is Our Story

Generation One

Generation One

BHP Billiton: Resourcing the Future 


Australian Nursing Foundation

Australian Nursing Foundation

‘Please Consider’ Mitsubishi Motors

Black Men Wear Sun Screen

Sydney Morning Herald Flying Toasters

Fox Sports:

Discovery Channel:


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.