Nemiroff partners with the Wallaroos
Vodka brand Nemiroff has announced a strategic partnership with the Wallaroos as part of its continued growth in the Australian market.
The announcement:
Nemiroff has announced a new strategic partnership with the Wallaroos, Australia’s national women’s rugby team. The move marks a significant step in the brand’s expansion across the Australian market, following the successful local debut of Nemiroff De Luxe in 2024.
The Wallaroos, one of the nation’s most inspiring and fast-rising teams, representing Australia on the international stage, are fast becoming a force in women’s sport. As the team prepares for a landmark period — with the Rugby World Cup in England and a strong focus on growing support at home — the partnership presents a timely alignment between two brands that share values of grit, ambition, and pride in their heritage.
The Wallaroos partnership underscores Nemiroff’s commitment to Australia as one of the key priority markets. It complements the brand’s growing global sports portfolio, which includes collaborations with leading English Premier League clubs such as Aston Villa, West Ham United, Everton, and Fulham FC.
The Wallaroos are not only gaining momentum on the global rugby stage but are also redefining the role of women in elite sport. Their values of strength, unity, and ambition align naturally with Nemiroff’s brand spirit, making this a purposeful and powerful collaboration.
Nemiroff CEO Yuriy Sorochynskiy said:
“This partnership with the Wallaroos is another important milestone in Nemiroff’s international journey. We’re growing our global footprint through bold, value-driven alliances — and sport is a powerful vehicle for meaningful connection. The Wallaroos embody courage, passion, and national pride — exactly the kind of spirit that defines our brand. We’re proud to support their journey and introduce more Australians to the strength and character of Nemiroff.”
Rugby Australia CEO Phil Waugh added:
“This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence. Nemiroff Vodka reaches its global clients with powerful messages of self-determination and their ‘power of spirit’ mantra aligns heavily with our core ethos for the Wallaroos.”
“With the Rugby World Cup on the horizon in England and a golden period ahead for the Wallaroos on home soil, we are thrilled to welcome Nemiroff into our family of partners.”
Source: Maven PR
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