Nespresso taps MullenLowe group for global campaign

November 9, 2016 1:23

303 MullenLowe and MullenLowe Profero have teamed up to create their first global campaign for Nespresso.

The agencies created the ad for the coffee company’s new Creatista coffee maker which allows users to expertly froth milk.

Running with the line ‘Why make coffee when you can create art?’ the campaign launches this week and shows how purchasers can create artistic coffees in the same style as professional baristas.

It’s the first time Nespresso has handed control of a global campaign to an Australian agency.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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