Nespresso taps MullenLowe group for global campaign

303 MullenLowe and MullenLowe Profero have teamed up to create their first global campaign for Nespresso.

The agencies created the ad for the coffee company’s new Creatista coffee maker which allows users to expertly froth milk.

Running with the line ‘Why make coffee when you can create art?’ the campaign launches this week and shows how purchasers can create artistic coffees in the same style as professional baristas.

It’s the first time Nespresso has handed control of a global campaign to an Australian agency.

MullenLowe Profero client services director, Chris Henderson, said it was a rare opportunity for the agency.

“Nespresso’s brand identity and product quality are dream territory for any agency, and it’s been great fun working with our colleagues at 303 MullenLowe to further establish Nespresso’s leadership in the home coffee market,” Henderson said.

303 MullenLowe client services director, Tony Dunseath, welcomed the chance to work on the business.

“Nespresso broke with convention when it strategically selected Australian creativity to launch one of its most innovative products,” Dunseath said.

“The sophistication of Australia’s coffee market gives us a unique perspective on a product that promises to bring café quality coffee into people’s homes.”

The agency won the business after a competitive pitch.

Credits:

Client – Nespresso

• Nicole Parker
• Diane Duperret
• Laurence Vucekovic

Digital agency – MullenLowe Profero

• Sven Pham – Senior Designer
• Sarah Robertson – Designer
• Melba Gounas – Designer
• Paul Fiore – Copywriter
• Emma Jackson – Senior Account Director
• Chris Henderson – Client Services Director
• Philip Ely – Head of Comms APAC (MullenLowe MediaHub)
• Ashadi Hopper – Executive Creative Director

Creative agency – 303 MullenLowe

• Remi Couzelas – Planning Director
• Sean Larkin – Head of Copy
• Adam Whitehead – Head of Art
• Sean Ascroft – Head of Broadcast
• Tony Dunseath – Client Services Director
• Krista Song – Senior Business Director
• James Lammert – Business Director
• Brett Griffiths – Studio and Production
• Print Post Production: Cream Studios
• Typography – The Letterettes
• Production Company – Collider
• Director – Patrick Fileti
• Producer – Olivia Hantken
• Cinematographer – Earle Dresner
• Post Production – Blackbird
• Editor – David Whittaker, The Editors

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics 303 Mullenlowe Advertising Chris Henderson Creatista Marketing Mullen Lowe Profero Nespresso Tony Dunseath

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