Nespresso’s ‘Happy Hour’ events tap into early morning shift

March 5, 2025 9:34

Nespresso is happy with its attempt to redefine what ‘happy hour’ means for young people, with events in Sydney and Melbourne last month tapping into the cultural shift of young people swapping their late nights for early mornings.

Nespresso brought free DJ sets to the two cities in February, promoting its new iced coffee product range.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.