Nespresso to redefine ‘happy hour’ with activation featuring Winston Surfshirt and Cosmo’s Midnight

February 20, 2025 10:22

Nespresso is redefining what ‘happy hour’ means for young people via an activation set for Sydney and Melbourne featuring Aussie artists Winston Surfshirt and Cosmo’s Midnight, Mumbrella can reveal.

After new research revealed Gen Z’s extremely different coffee habits, Nespresso wanted to take a “game-changing” approach to the traditional understanding of ‘happy hour’.

According to the research by McCrindle, 76% of Gen Z plans to wake up earlier in 2025 to reclaim “me-time”, as do 75.9% of millennials – compared to just 31% of baby boomers – and coffee is top of the list for how they want to spend it.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.