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Nestle campaign asks what toddlers are actually saying

Nestle has launched a new campaign asking what babies and toddlers are actually saying to adults.

Nestle babyThe Talking Toddlers campaign for Nestle’s NAN Toddler Milks was created by McCann Health and aims to show that Nestle understands toddlers’ nutritional needs.

The commercial dubbed “Toddler Talk”, went to air yesterday nationally and shows children “talking”, with the translation often poking fun at the adults. The idea was based on a successful commercial created by the brand in France and filmed again in Australia.

The campaign also includes a digital element, with parents able to download a smartphone app, NAN Toddler Talk, that allows parents to video their toddler and “translate” what they are saying in a funny way, and POS advertising using QR codes.

“We loved bringing this idea to life. When you shoot a toddler you have no idea what you will end up with. Times that by 20 toddlers, you can imagine how much fun we had over three days of shooting,” said June Laffey, McCann Health executive creative director.

CREDITS

  • Executive Creative Director: June Laffey
  • Art Director: Kate Chisnall
  • Account Director: Elizabeth Ritchie
  • Production Company: Two Little Indians
  • Director: Tori Garrett
  • Executive Producer: James Greville
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