Nestle China marketer: Awards shows should scrap digital and social categories, keep mobile
Hannelore Grams at Festival of Media Asia
The head of digital marketing and social media for consumer goods giant Nestle Greater China has said that advertising awards shows should scrap digital and social categories, since all marketing should use these channels now.
Talking to Mumbrella Asia at Festival of Media Asia in Singapore, Beijing-based Hannelore Grams said that brands cannot simply “buy a platform strategy” anymore, as marketing and technology have become so intertwined.
“There’s a lot of talk about the need for a CMO and a CTO to work closer together, and I agree. You cannot just buy a platform strategy anymore.”
Should we scrap TV, radio, press and print as well since all marketing should use these channels now?? or not…
Genius idea. Everyone uses it so it doesn’t need a category.
It scares me this person is a judge.
C’mon Robin. Tell us what she really said.