Nestle uses live influencer posts to launch Nestle Gold Organic coffee

August 11, 2017 9:33

Nestle’s Gold Organic coffee has been promoted in a new influencer driven campaign showing Instagram posts and live reviews from influencers on out-of-home screens.

Influencer agency, Social Soup, partnered with Nestle and media agency MEC to create content from 50 influencers throughout the month of August.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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2 COMMENTS

Michelle P 17 Aug 17

This has been done many times before across multiple industries globally. Great but not new.

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Neli 24 Feb 18

1st time in my life I mean for the 1st I enjoy my coffee I never hv coffee cause it always got tht after taste and makes me throw up but the Nestle coffee is very diff, the smell of this coffee hmmmmmm love love..

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