Nestle uses live influencer posts to launch Nestle Gold Organic coffee

Nestle’s Gold Organic coffee has been promoted in a new influencer driven campaign showing Instagram posts and live reviews from influencers on out-of-home screens.

Influencer agency, Social Soup, partnered with Nestle and media agency MEC to create content from 50 influencers throughout the month of August.

Located in key retail areas across Australia, digital panels will display a photo taken by an influencer alongside a caption sized review.

Rebecca Dobbins, head of marketing at Nescafe, said in a statement: “We wanted to showcase the positive sentiment we were seeing to build greater awareness of our new coffee along the path to purchase. This made social soup and OOH Media perfect partners.”

Sharyn Smith, founder and CEO of Social Soup, said: “We’re very excited to leverage our technology platform to showcase how influencer generated content can drive incredible value for clients.

“We have built a solution for clients to tap into the right influencer partners, understand the highest performing content and then amplify close to the point of purchase delivering highly visual trusted recommendations.”



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.