Netflix Australia appoints inaugural director of BD, Ben Cox
Netflix Australia has appointed its first local director of business development, Ben Cox.
In his new role, Cox will be responsible for leading Netflix’s new and existing partnerships with a range of Australian companies, including ISPs, subscription television operators, and consumer electronics device manufacturers, to find new ways for customers to sign up for and watch Netflix through different screens and services.
“Since launching in Australia in 2015, Netflix has already built a number of strong partnerships with local companies to deliver effective outcomes for Netflix, partners and subscribers,” Cox said. “As a leader in both content and technology I’m looking forward to finding new ways to drive growth for the business in the years ahead.”
Ben Cox
Cox joins Netflix after a stint at ViacomsCBS where he was vice president, business development until October 2020. Helen McMurdo has taken responsibility for the role. He has also held roles at Nickelodeon, Foxtel and AUSTAR Entertainment.
Cox’s appointment further bolsters Netflix’s local team following the recent additions of Nakul Legha and Hannah Pembroke to the ANZ content team led by Que MInh Luu.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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