Netflix joins Mumbrella Sports and Entertainment Marketing Summit lineup
Netflix’s ANZ director of marketing, Tony Broderick, will speak at this year’s Mumbrella Sports and Entertainment Marketing Summit, joining a lineup of speakers from DDB, OMD, M&C Saatchi and more.
Tony Broderick, director of marketing (ANZ) at Netflix
Discussing the marketing philosophies of Netflix, Broderick will present real-world case studies to explore Netflix’s campaign activations, editorial and publishing initiatives, and marketing partnerships that have amplified the company’s profile and presence across the world.
The session will also touch on how to capture the audience’s attention across different mediums, from commuters’ phone screens to TVs across Australia’s living rooms, charting how the former DVD rental service made its name in the streaming era.
Broderick joins the previously announced lineup, including DDB Sydney’s executive creative director Matt Chandler, OMD Australia’s national director Aaron Miller, M&C Saatchi Sport & Entertainment’s Luke Haynes and Krystyna Frassetto and more.
Tickets for the 2022 Mumbrella Sports and Entertainment Marketing Summit are available now.
Keep up to date with Sports Marketing Summit
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say